Skip to main content

The Privilege of Being an Adsense Premium Publisher

Google Adsense Premium ServiceGoogle has a premium Adsense service exclusively for websites who receive more than 5 million search queries, or 20 million content page views per month.

Now that may well be out of reach for most of us but you can see the Adsense Premium program in action on sites likes LinkedIn, CNN, About.com, AOL or MySpace.

Google pampers their premium Adsense customers with perks and advantages that are strictly forbidden for regular Adsense publishers. Here's a quick rundown of Adsense premium features using the Adsense implementation of About.com, a New York Times website:

Adsense for SearchCreating direct links to AdSense for search results - Adsense policies do not allow publishers to pre-populate Adsense for search box with keywords or create direct links to Adsense for search pages.

However, the screenshot that you see on the right is captured from About.com Desktop Video page - these "video offers" are actually links to Adsense for search pages that contain no content, only Google ads related to those search terms.

Google Ads in Adult and Mature Pages - Most Adsense publishers are not allowed to display Adsense ads on pages that contain pornography, adult, or mature content but the rules are different for the premium clients.

Look at the following screenshot closely from About.com - it's all about "sex education?" and Google has enough inventory for them. A regular Adsense publisher is likely to see PSA's or blank fills for such content.

Google Adsense on Adult pages

Labeling of Ads is Optional - Premium Adsense publishers are free to remove the "Ads by Google" tagline from Adsense ads and may put any label of their choice. Infact, they have the liberty to not mark the Adsense ad units as ads.

Google Ads on Casino Related Websites - Non-premium Adsense publishers may not place Adsense ads on sites where content is related to Gambling or related to Casino. Contrast that with the following About.com page on Casino and Gambling. The yellow highlighted portions are Google Ads.

Ads on Gambling
Flexible Adsense Ad Formats - Premium clients can design their own Adsense Ad formats with custom font sizes, styles and color schemes. They can also create ad formats of custom dimensions that blend well with their existing site layouts.

Dedicated Adsense Account Manager - Google is kind enough to provide an official Adsense optimization expert to lot of non-premium Adsense publishers but the premium guys get a dedicated Google rep to help them optimize the look n' feel of their Google Ads for better performance.

Customized revenue terms - While regular Adsense publishers have no say in Adsense revenue share, premium clients generally negotiate the share percentage with Google.

Popular posts from this blog

How to Download Contacts from Facebook To Outlook Address Book

Facebook users are not too pleased with the "walled garden" approach of Facebook. The reason is simple - while you can easily import your Outlook address book and GMail contacts into Facebook, the reverse path is closed. There's no "official" way to export your Facebook friends email addresses or contact phone numbers out as a CSV file so that you can sync the contacts data with Outlook, GMail or your BlackBerry. Some third-party Facebook hacks like "Facebook Sync" (for Mac) and "Facebook Downloader" (for Windows) did allow you to download your Facebook friends' names, emails, mobile phone number and profile photo to the desktop but they were quickly removed for violation of Facebook Terms of Use. How to Download Contacts from Facebook There are still some options to take Friends data outside the walls of Facebook wall. Facebook offers the Takeout option allowing you to download all Facebook data locally to the disk (include

PhishTank Detects Phishing Websites by Digg Style Voting

OpenDNS, a free service that helps anyone surf the Internet faster with a simple DNS tweak , will announce PhishTank today. PhishTank is a free public database of phishing URLs where anyone can submit their phishes via email or through the website. The submissions are verified by the other community members who then vote for the suspected site. This is such a neat idea as sites can be categorized just based on user feedback without even having to manually verify each and every submission. PhishTank employs the "feedback loop" mechanism where users will be kept updated with the status' of the phish they submit either via email alerts or a personal RSS feed . Naturally, once the PhishTank databases grows, other sites can harness the data using open APIs which will remain free. OpenDNS would also use this data to improve their existing phishing detection algorithms which are already very impressive and efficient. PhishTank | PhishTank Blog [Thanks Allison] Related: Google

Digital Inspiration

Digital Inspiration is a popular tech blog by  Amit Agarwal . Our popular Google Scripts include  Gmail Mail Merge  (send personalized emails with Gmail ),  Document Studio (generate PDFs from Google Forms ) and   File Upload Forms ( receive files  in Google Drive). Also see  Reverse Image Mobile Search , Online Speech Recognition and Website Screenshots , the most useful websites on the Internet.