Google News Meets Google Finance, Adds Stock Symbols

GOOG is taking some intelligent steps to ensure that search users stay inside the Google ecosystem.

Google News now scans every story content for names of listed U.S. companies and adds related stock symbols near the story descriptions (see screenshot). As expected, these stock symbols are links to the company's page on Google Finance.
Google Finance Stock Symbols
This clever integration will help expose the Google Finance service to new users plus visitors are less likely to visit a rival site like Yahoo Finance due to the convenience factor - read a breaking news on Google and click the stock ticker symbol to see the impact of the story on the share price.

And it comes just a week after Google started adding image thumbnails in organic search results.

Google Picture Thumbnails
Update: Steve Rubel has discovered that Google Finance has added RSS news feeds for each ticker symbol. That completes the cycle now.

Related: Yahoo Finance vs Google Finance ?, Google News Inverted Pyramid Model

Reader Comments

Wow! another top class feature from Google!

BTW Amit, did you work on the first screenshot in Photoshop, or is there a tool that can directly capture this way?

Amit, are you using a new screen cap program? I haven't seen that edge effect before...

Like yahoo already did a long time ago.

the statement you made regarding clicking on the stock ticker symbol enabling us to see the impact of the story on the share price is not correct.... not all news stories have the corresponding marker on the graph shown on the finance page.

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