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TechCrunch Backs Away from Claim that Digg challenges NYT



While showcasing Digg 3.0, Michael Arrington of TechCrunch claimed that Digg was challenging the New York Times on page views. His traffic assumptions were based on Alexaholic rankings.

Mike repeated the arguement that Digg is getting to the size of the New York Times at the Gnomedex 6.0 conference in Seattle which was later questioned by ZDNet.

Today Hitwise, Internet Traffic Watchdog, released actual statistics comparing the traffic of Digg vs NYT vs Slashdot.
The share of page impressions for the NY Times was 19 times greater than for Digg for that week. If I put the NY Times on the same chart as Digg, Digg's traffic would look tiny and relatively flat
This report has put an end to all the speculations and rumours floating around.

The Alexa figures were grossly incorrect and TechCrunch too has accepted this fact - "previous speculation that Digg could soon pass the NYTimes in online traffic is not supported by more definitive data."

Wondering why Mike choose to compare New York Times with Digg at the first place ? They are two different planets.

Hitwise sees a the wide gulf between Digg users and NY Times users. Digg get most of the traffic from search engines while NY Times receives just 16% of search traffic. Digg is frequented by the young 18-24 year old crowd by NY Times has just 9.5% user in that age group.

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