It's a fact that a review on TechCrunch can really make or break Web 2.0 startups.
To win a positive (or even neutral) review on TechCrunch, you just don't need to build a solid product, you should also pray to God that TechCrunch editor Mike Arrington is in some good mood while he's blogging about you.
Here's what Mike told PC Magazine recently - "sometimes I wake up and I'm in a pissed off mood and I trash a company. You're never going to do that when you have an editorial process. And while maybe that's unfair to the company, it adds a little bit of color and flavor to what we do, which I think engages the readers so far. "
TechCrunch is no doubt an influential online publication but it's still very much a personal blog.