Skip to main content

Lessons from History: How Yahoo, Ebay, MSN Can Defeat Google ?

Google NapoleonThe Economist has an interesting story on what Yahoo/MSN/eBay can learn from the Napoleonic era to defeat their common enemy (read Google):
Prince Klemens Metternich, foreign minister of the Austrian Empire during the Napoleonic era and its aftermath, would have no trouble recognising Google.

To him, the world's most popular web-search engine would closely resemble the Napoleonic France that in his youth humiliated Austria and Europe's other powers.

Its rivals Yahoo!, eBay, and Microsoft would look a lot like Russia, Prussia, and Austria. Metternich responded by forging an alliance among those three monarchies to create a "balance of power" against France. Google's enemies, he might say, ought now to do the same thing.
Justin Post, an analyst at Merrill Lynch, said recently that Microsoft's "acquisition probability" is now so high that it may soon start pushing up the share prices of eBay and Yahoo! Mr Post thinks that Microsoft is most likely to bid for Yahoo! [Thanks, Amit]

The alliance against Google | Klemens Wenzel von Metternich

Related: Google, a common enemy | Microsoft may acquire eBay