Skip to main content

Louis Vuitton Ruling Could Mean Serious Consequences for Google Adwords

First it was Microsoft who sued an Adwords Customer for selling fake software on Google Search Results. A week later, a dating website sued Yahoo for using their trademark keywords to advertise on Google.

And the most recent case involves Luxury goods maker - Louis Vuitton.

Adwords users were advertising for fake Louis Vuitton goods like handbags using Google Sponsored Links. Topping the list for Louis Vuitton are "handbag knock-offs" and "purse knock-offs." The French company didn't like this, sued Google directly over the issue and even won the ruling in a Paris Court.

Three lawsuits related to Adwords in a span of just one month ? It may be something to really worry about for Google because most the revenue generated by Google is via advertising.

Though they say that their trademark policy prevents bids on other people's registered trademarks, it may not be easy to implement as it sounds. How do you compile the data from various countries ?

A lot of Adwords customers use this program to advertise for their own product when someone is searching for a competitor's product. When the trademark issue arises, these advertisers will not be able to bid on these keywords thereby eliminating a huge chunk of revenue from Google.

I think the whole Adwords Advertising model is under huge pressure and Google may have to act real fast to come with an acceptable solution that prevents future copyright violation lawsuits.

Popular posts from this blog

Learn to Create a Firefox Search Plugin in Less Than 2 Minutes

Almost every blog has a site search form where you just type in the search query and press enter to digg through the archives of that blog . The only drawback here is that you first have to visit the site homepage to locate the search box. And there's also a possibility that the site has no search form at all. This tutorial will show you a very simple Firefox hack that allows you to search any blog straight from the Firefox search bar without having to visit the actual blog . And there's something for IE users as well. Related: Firefox Search Bar Hacks First the not-so-good approach though it works with IE: Type the following query in the Google IE toolbar or in the Firefox Search Box with Google selected as the default engine: site:labnol.blogspot.com adobe captivate This query will retrieve all documents about Adobe Captivate on Digital Inspiration. You can replace labnol.blogspot.com with any site URL that you intend to search. You may have know the above trick already but i

How to Download Contacts from Facebook To Outlook Address Book

Facebook users are not too pleased with the "walled garden" approach of Facebook. The reason is simple - while you can easily import your Outlook address book and GMail contacts into Facebook, the reverse path is closed. There's no "official" way to export your Facebook friends email addresses or contact phone numbers out as a CSV file so that you can sync the contacts data with Outlook, GMail or your BlackBerry. Some third-party Facebook hacks like "Facebook Sync" (for Mac) and "Facebook Downloader" (for Windows) did allow you to download your Facebook friends' names, emails, mobile phone number and profile photo to the desktop but they were quickly removed for violation of Facebook Terms of Use. How to Download Contacts from Facebook There are still some options to take Friends data outside the walls of Facebook wall. Facebook offers the Takeout option allowing you to download all Facebook data locally to the disk (include

Digital Inspiration

Digital Inspiration is a popular tech blog by  Amit Agarwal . Our popular Google Scripts include  Gmail Mail Merge  (send personalized emails with Gmail ),  Document Studio (generate PDFs from Google Forms ) and   File Upload Forms ( receive files  in Google Drive). Also see  Reverse Image Mobile Search , Online Speech Recognition and Website Screenshots , the most useful websites on the Internet.