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The future of Advertising: Consumer Rewarded for Watching Ads

Want to make an urgent phone call but don't have the money to buy airtime ? Or there's no ATM nearby to buy prepaid talktime ? No problem, just pay attention to your cellphone for few seconds and you will be rewarded with free airtime.

Well, this is no joke, Virgin Mobile has launched a program, called SugarMama, that lets people earn one minute of talking time by watching 30-second commercials on a computer or receiving text messages on their phones, then answering questions to prove they were, in fact, paying attention.

Correct answers earn the customer free minutes of talk time. In the case of the video clips and the text messages, the subscribers would only receive a free minute if they sent in a response indicating that they had paid attention.

This advertising model is very different from the Philips' technology that forces you to watch TV commercials by freezing up the channel during a commercial. Here, it's the user who decides to watch the commercial on his mobile.

Virgin Mobile has already found three advertisers: Pepsi, Microsoft Xbox and a youth antismoking campaign called Truth.

Virgin Mobile SugarMama | Virgin Press release

Source: Earn Cellphone Minutes by Watching Ads