Nokia Staff forbidden to say "Mobile Phones"

By Amit Agarwal
The 63,000 employees of Nokia, the largest cellphone manufacturer in the world, are banned from using the term "Mobile Phones". Instead, they call them "Multimedia Computers."

The idea, says Antti Vasara, vice president for corporate strategy, is to change the perception of how we use the Internet. Where we now get content from a range of gateways - desktop computers, handheld devices, TV set-top boxes - Nokia is working to make mobile the "one way - the dominant way - to access it."

Seattle Times takes a tour of Nokia headquarters, called Nokia House, from where the company plots its message on the future of mobile technology. More here.

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