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Google Wallet: Putting an end to Click Fraud

Click Fraud seems to be the biggest threat to Google stock price. Now, Wired magazine notes that Google Wallet may be a possible answer to Click Fraud.

Google Wallet is an online payment system in works like PayPal, which allows consumers to pay for purchases by funding electronic-payment accounts from their credit cards or checking accounts.

Google could process the payment to the advertiser without having to know anything about its costs, profit margins, or other sensitive data. Like Gross's cost-per-action, Google Wallet would be immune to click fraud - zombie machines could click away, and the system would simply ignore them.

ValleyMag further adds that if Google rolls the Wallet out in time, they could save their revenue stream, and Larry won't have to go crazy over his falling net worth.

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