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Adobe COO on Macromedia & Outsourcing

On the eve of Adobe-Macromedia merger, Forbes is carrying an interview with Shantanu Narayen, COO, Adobe Systems. Shantanu share his views on the future of Adobe Macromedia products after the merger. He also speaks about the mobile revolution in India and China and how Adobe sees that as a big opportunity for Adobe [Macromedia] products like Flash lite.

On Adobe-Macromedia Merger:
For the creative designer/developer customer, we want to offer the best of Dreamweaver, Flash and Photoshop. For example, Web site designers can work with Photoshop and then switch over to Dreamweaver to create the site. We can make this all work seamlessly.

For the knowledge worker, we want Acrobat to be one of those essential desktop applications - just like e-mail. Macromedia Breeze allows for asynchronous collaboration, which means that workers don't have to be in the same place at the same time. That can facilitate much faster productivity. For the enterprise customer, we are focusing on life cycle.

On plans to move into document storage
Both content management and storage are a great opportunity, but we don't view it as an opportunity for Adobe.

On Outsourcing work to India Offices
It enables us to do 24-hour software development around the world. But also when I talk about alternate devices - our telecom structure here in the U.S. is significantly behind. Look at Korea, China, India and Eastern Europe - that's where a lot of the mobile revolution is happening. It's the people there who are going to figure out what new solutions and services are required.

Read full interview with Shantanu Narayen, COO, Adobe Systems