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Google Adsense Adwords Keyword Arbitrage

What is Google Adsense Adwords Arbitrage ?

Arbitrage is sometimes known as a "riskless profit". Website publishers are increasingly getting involved in Google Adsense Arbitrage to generate revenues.

Here's how the Adsense Adwords Arbitrage system works:

A company buys cheap ads (using a Google Adwords account) to drive users to their site where they write about topics that are likely to attract high-paying ads.

If a reader clicks on cheap ad to come to their site, and then leaves the site by clicking on an expensive ad, the website owner makes money on the difference, minus Google's cut.