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Web Sites Have Sex Appeal

Men and Women react very differently to sites when surfing the web.

Men and women are very different in what catches their eye on the Internet, which means a website can appeal to one while unintentionally turning off the other, a university study showed.

Males, for example, favored the use of straight lines, as opposed to rounded forms, few colors in the typeface and background, and formal typography. As for language, they favored the use of formal or expert language with few abbreviations. Women were nearly the opposite.

The above findings were reported in a study at the University of Glamorgan. Read full story: Web Sites Have Sex Appeal