I discovered the Google Dance site by accident and Google are yet to announce it officially on their blog or website.
Google's annual party brings together company engineers and internet entrepreneurs. Hoping to ease the tensions with webmasters, Google hatched the idea of its "dance" party during an annual search engine convention held in Silicon Valley, just a few miles from Google's headquarters. The company invited some of the Black Hats, effectively welcoming the foxes into the hen house.
Google Dance -- an annual summer party that's become a metaphor for the behind-the-scenes twists and turns that can cause Web sites to rise and fall in Google's search results. [via]
For the millions of Web sites without a well-known domain name, those rankings can mean the difference between success or failure because Google's search engine drives so much of the Internet's traffic.
See more photographs from the Google Dance 2005.