Skip to main content

Display relevant Ads in Blogs: Just suggest Google

Google adsense folks have unveiled another useful feature for Adsense publishers - Section Targeting.

The concept is simple but the advantages and possibilities are endless.

Consider a possible scenario that could confuse Adsense Bot and serve irrelevant ads on your page. You have just written an article in your blog on "Web Hosting". Great, but on the same page you have others sections like "Previous Posts", "User Comments", "RSS Web Feeds" and your "Profile".

Your personal profile may say that you are a die-hard soccer fan, user comments might contain spam and links to Viagra stores, the Previous Posts may contain totally unrelated topics like "US Outsources Teachers" or "Google releases Dance 2005 pictures".

Your article on "Web Hosting" may occupy just 50% of your precious blog Real estate while the rest is grabbed by everything else.

What do you do then. Here comes Google Adsense Section Targeting to your rescue. Just tweak your HTML a bit and force Googlebot to focus only on specific content.

Some things to note before implementing Google Tags:

1. Don't cheat Google why targetting wrong content - Google is smart enough.
2. Though a bit risky but always include user comments in the Tags.
3. Don't worry if your Google earning drop the first day, experiment for some time.
4. Always include the Title of post within the tags.

Here's how you do it. Just open your Page HTML in notepad, point your cursor to the beginning of your article and insert the following line:

<!-- google_ad_section_start-->

Then point your cursor where your story end and inser the following HTML line

<!-- google_ad_section_end-->

Save your HTML and publish it to the web. You are done. It is so simple.

So it is just like saying - "Hey Google, please don't read my entire page for determing the Ads that you want to serve. I want you to focus just here".

You can use section targeting to make suggestions about as many sections of a page as you like. In Google jargon, you are making a suggestion to Google Adsense Bot. Google suggests that you need to include ’significant content’ in the tags or you’ll end up with irrelevant ads or PSAs.

Here's a sample illustration of implementing Section Targeting in Blogger Templates. (Use at your own risk)

<div class="post">
<h3 class="post-title"><$BlogItemTitle$></h3>
<div class="post-body">
<p>
<!-- google_ad_section_start-->
<$BlogItemBody$>
<!-- google_ad_section_end-->
</p>
<script type="text/javascript"><!--
google_ad_client = "pub-2252540629893746";
google_ad_width = 336; google_ad_height = 280;
google_alternate_color = "FFFFFF";
google_alternate_ad_url = "http://rcm.amazon....
google_ad_format = "336x280_as";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
Save to <a href="http://del.icio.us/login/?url=<$BlogItemPermalinkURL$>&title=<$BlogItemTitle$>">Del.icio.us</a>
<a href="http://www.furl.net/storeIt.jsp?t=<$BlogItemTitle$>&u=<$BlogItemPermalinkURL$>" target="_blank">Furl It </a>
</div>

The content between the comment tags is emphasized and the rest may be ignored while displaying Google Text Ads or . Remember to use this feature carefully. Double check that you have closed the Google Start tag. Incase you need further help on implementing section targeting in your template, feel free to contact me. Good luck.

Popular posts from this blog

How to Download Contacts from Facebook To Outlook Address Book

Facebook users are not too pleased with the "walled garden" approach of Facebook. The reason is simple - while you can easily import your Outlook address book and GMail contacts into Facebook, the reverse path is closed. There's no "official" way to export your Facebook friends email addresses or contact phone numbers out as a CSV file so that you can sync the contacts data with Outlook, GMail or your BlackBerry. Some third-party Facebook hacks like "Facebook Sync" (for Mac) and "Facebook Downloader" (for Windows) did allow you to download your Facebook friends' names, emails, mobile phone number and profile photo to the desktop but they were quickly removed for violation of Facebook Terms of Use. How to Download Contacts from Facebook There are still some options to take Friends data outside the walls of Facebook wall. Facebook offers the Takeout option allowing you to download all Facebook data locally to the disk (include
Read more

Learn to Create a Firefox Search Plugin in Less Than 2 Minutes

Almost every blog has a site search form where you just type in the search query and press enter to digg through the archives of that blog . The only drawback here is that you first have to visit the site homepage to locate the search box. And there's also a possibility that the site has no search form at all. This tutorial will show you a very simple Firefox hack that allows you to search any blog straight from the Firefox search bar without having to visit the actual blog . And there's something for IE users as well. Related: Firefox Search Bar Hacks First the not-so-good approach though it works with IE: Type the following query in the Google IE toolbar or in the Firefox Search Box with Google selected as the default engine: site:labnol.blogspot.com adobe captivate This query will retrieve all documents about Adobe Captivate on Digital Inspiration. You can replace labnol.blogspot.com with any site URL that you intend to search. You may have know the above trick already but i
Read more

Digital Inspiration

Digital Inspiration is a popular tech blog by  Amit Agarwal . Our popular Google Scripts include  Gmail Mail Merge  (send personalized emails with Gmail ),  Document Studio (generate PDFs from Google Forms ) and   File Upload Forms ( receive files  in Google Drive). Also see  Reverse Image Mobile Search , Online Speech Recognition and Website Screenshots , the most useful websites on the Internet.
Read more