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Egosurfing: Searching the WWW for occurences of your name

egosurfing: Scanning the World-Wide Web, databases, print media or research papers looking for the mention of your name.

Do you ever search for your name in Google just to see how popular you are on the internet ? Well you are not along, USAToday reports that Some CEOs surf Web to see how they're being portrayed.

Many corporate communications departments assign someone to do the CEO surfing because CEOs with delicate egos would prefer to stay insulated. But Slosberg is among an expanding group who swallow hard, then wade into the muck. The practice is not unique to CEOs and is so common among professionals, including politicians and journalists, that it has been coined "ego surfing." The term has gone mainstream. It was the question to a recent Jeopardy answer and was the focus of a recent episode of Two and a Half Men on CBS.

Tracking ego surfing is difficult, but there are 25 million to 50 million Internet searches each day using proper names, according to Search Engine Watch. Ego surfing by CEOs — or CEgO surfing — is no doubt a tiny portion, but a weighty one. CEOs who do surf out of conceit are likely to be disappointed, because what they find is a mixture of half-truths, falsehoods and precious little they would want their mothers to see.

Ask Ford Motor CEO Bill Ford if he CEgO surfs, and he shakes his head. "It's too depressing," he says.

Well even I do some ego surfing just to see my blog rank on Google !!