PageViews are History, Engagement Level is the New Mantra for Ranking Websites

Nielsen/NetRatings has decided to drop page views as a measure of site traffic and site popularity - they will now report the average time spent by a visitor and average number of sessions per visitor for each site.

Currently page views, a figure that reflects the number of Web pages a visitor pulls from a site, are an important metrics for attracting advertisers to a websites.

Nielsen will still provide page view figures but won't formally rank them.

This maybe bad news for Google Search as their main task is to "send visitors away" but should further boost the rankings of YouTube and other video websites. According to AP:

Yahoo has more than twice the time spent as Fox, but has less than a 10 percent edge in page views. That is because MySpace requires users to pull up a new page anytime they make a change or view a new profile, while Yahoo increasingly uses Ajax to continually pull new data, even if a user stays on the same page all day.

How to Download Contacts from Facebook To Outlook Address Book

Facebook users are not too pleased with the "walled garden" approach of Facebook. The reason is simple - while you can easily import your Outlook address book and GMail contacts into Facebook, the reverse path is closed. There's no "official" way to export your Facebook friends email addresses or contact phone numbers out as a CSV file so that you can sync the contacts data with Outlook, GMail or your BlackBerry. Some third-party Facebook hacks like "Facebook Sync" (for Mac) and "Facebook Downloader" (for Windows) did allow you to download your Facebook friends' names, emails, mobile phone number and profile photo to the desktop but they were quickly removed for violation of Facebook Terms of Use. How to Download Contacts from Facebook There are still some options to take Friends data outside the walls of Facebook wall. Facebook offers the Takeout option allowing you to download all Facebook data locally to the disk (include

Digital Inspiration

Digital Inspiration is a popular tech blog by Amit Agarwal . Our popular Google Scripts include Gmail Mail Merge (send personalized emails with Gmail ), Document Studio (generate PDFs from Google Forms ) and File Upload Forms ( receive files in Google Drive). Also see Reverse Image Mobile Search , Online Speech Recognition and Website Screenshots , the most useful websites on the Internet.

PhishTank Detects Phishing Websites by Digg Style Voting

OpenDNS, a free service that helps anyone surf the Internet faster with a simple DNS tweak , will announce PhishTank today. PhishTank is a free public database of phishing URLs where anyone can submit their phishes via email or through the website. The submissions are verified by the other community members who then vote for the suspected site. This is such a neat idea as sites can be categorized just based on user feedback without even having to manually verify each and every submission. PhishTank employs the "feedback loop" mechanism where users will be kept updated with the status' of the phish they submit either via email alerts or a personal RSS feed . Naturally, once the PhishTank databases grows, other sites can harness the data using open APIs which will remain free. OpenDNS would also use this data to improve their existing phishing detection algorithms which are already very impressive and efficient. PhishTank | PhishTank Blog [Thanks Allison] Related: Google

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