Adam Lasnik share some basic but useful SEO tips with WSJ on how businesses can improve their website rankings in search engines. [You many know Adam from the Google Webmaster Central blog]
The video is around 3 minutes but if you don't have the headphone, here's a quick text recap:
1. Use Descriptive Title Tags - they are more likely to appear higher in the search results plus they have a high probability of getting clicked. [The Title that Adam suggested had close to 10 words]
2. Meta tags, which contain the description and keywords, are also very important for good rankings. This kind of contradicts our previous understanding.
3. Meta Descriptions are also essential since they show up right beneath the page title in Google Search pages. Be patient once you apply Title Tags and Meta Description tags.
4. Link Building - If you are a new website facing the Google Sandbox effect, get a link from some trusted site in your niche or product area and that automatically boosts the confidence of Google in your new site.
5. Use Google Webmaster Console - another very useful tool for site owners. viaFind this article at: http://labnol.blogspot.com/2007/06/search-engine-optimization-tips-from.html
web: http://www.labnol.org/ email: amit@labnol.org
Reader Comments
Interesting..Because one of the very first lessons I had from an SEO expert, Brad Callen was that keep the Title tag crisp and to the point..If it is 'Make money online'..Have only that..Dont dilute the text..
Now I know I was wrong..
Written on 4/6/07 10:34 PM
Hey,
Thanks for the link. And kudos for the alt text for those who may not be audio or video capable. I'll do that in the future.
Tinu
Written on 5/6/07 8:16 AM
hello amit ...
i noticed that when i do a search, the result of search from your site actually has the "title" of *your post*, instead of the forever "fixed-title" derived from your blogger's template (title tag)?
thanx
Written on 5/6/07 2:11 PM
hi amit.. i am new here. i have a question about getting fixed links. i read in google's webmaster blog that organic links are what google counts and the phrase for which the link appears is also important. My question is, does inorganic links (those in forum signatures, and other directory listings) do bad to the site? Or does google just ignore such irrelavant links? it's not always a relavant site that gets us a relavatn reader. for example, if digital inspiration is linked from a pet site, there is no hard rule that says people who like pet are not interested in technology. and since links are ways in which people come to know about a site, is it not unhealthy for a site if it gets removed form google index just because a site which is in some different niche links to it.
Written on 6/6/07 3:36 PM
Inbound links always add authority to a site (or atleast they don't increase your authority). If the link from a forum signature or a profile page, the weightage may be less but will still add value.
Things may be different if you have bought paid Text Links since Google doesn't regard them very highly.
The problem is generally with outbound links - people who you are linking to from your site. If your site links to a warez website in russia, this is likely to devalue your site authority.
Written on 6/6/07 3:41 PM
thanks amit... so its better to stop worrying about whether google will like it or not, and go on about thinking our audience in mind.
Written on 7/6/07 2:30 PM