Google's decision to shut down Made-for-Adsense websites and Adsense Arbitragers could be affecting the earnings of regular Adsense publishers.
Several members of Adsense forums at WebMasterWorld and DigitalPoint have reported significant drop in CPM and CTR values in the current month (June 2007).
Here are some Adsense CPM / CTR figures reported by members in the discussions:
1. Page views with Adsense: unchanged, EPC: down 25%, CTR: down 15%, Revenue: significantly down.
2. EPC down about 20% from last month.
3. I've gone into a freefall today. Epc down by 80% across a variety of sites and topics.
4. I'm beginning to think there has been a new flawed algorithm added with good intentions, but bad results, that is doing this and is causing a lot of advertisers earnings to fall.
5. Clicks, traffic remains the same. but the revenues are going down about %50-60
6. June - Down 50%
7. CTR is down 40%. Net result is less money.
8. At the moment we are looking at our stats, shaking our heads and asking 'what have we done to deserve this?'
9. I'm having a 40% reduction in eCPM
10. We are now down over 60% from ANY month last year, so tomorrow it will be adios to G.
11. My traffic and CPC are basically the same, yet Adsense earnings are still down by about 45%
12. The clicks that used to be over 2.00 dropped to 0.03. So strange and frustrating.
13. Same amount of clicks but I've got from about $5.00 a day to about $0.50
Full discussion threads available at Adsense Nosedive and Adsense Freefall.
Smart pricing could be one of the reasons behind this free-fall but it could also be attributed to some algorithm changes at Adsense. Or does it have anything to do with eBay suspending their Adsense campaigns ? [Picture: wiseacre]
Reader Comments
Interesting - I hadn't heard about this because (knock on wood) I have not been affected. My traffic has actually decreased a bit in June, but my earnings from the beginning of the year through today have been on a constant rise.
Written on 20/6/07 12:57 AM
yeah .. my money was also down.. i thought they are putting social services ads on my website..
hmm.. anyways... lets ee for few days..
otherwise i'll start think about Yahoo..
Written on 20/6/07 2:10 AM
I find this interesting too - so far June has been hands down my best month in the past year.
Written on 20/6/07 3:43 AM
My earning dropped > 60%. My average earning/click dropped, before june 2007 > 0.29 but < 2.5, this month < 0.15. Yes I hate this june. here is my thread about it :
xxxx://forums.digitalpoint.com/showthread.php?t=362202
Written on 20/6/07 7:43 AM
Probably because the ads have nothing to do with the blog. I see Cadillac videos all over my health blog.
Written on 20/6/07 8:26 AM
My biggest gripe with Adsense has always been Google's secrecy around the percentage of revenue share..
Its like the whole of adsense is like a blackbox to a publisher. All the control they have is in the formatting and shit..
Written on 20/6/07 11:01 AM
on the contrary, i've had a gain in revenue from last week.
Written on 20/6/07 3:13 PM
Check your stats from May 22nd. That's when mine took the nosedive, and have not recovered
Written on 20/6/07 3:25 PM
well this not good.
Why Google allowed first then diallow these mfa websites
Written on 20/6/07 4:36 PM
June is going to be my biggest month ever, but then again, it's going to be far and away my biggest traffic month ever as well. I personally haven't seen this affect.
Written on 20/6/07 6:15 PM
My AdCents earnings have dropped through the floor over the last 6-8 weeks. Another reason why I'm glad I use TLA. It's guaranteed money each and every month.
Written on 20/6/07 9:13 PM
my earnings are also down...in 20 days I have done 50% of May earnings... But May was my best month ever, so June could be my realistic earning month :-)
Written on 20/6/07 11:45 PM
What are the Adwords advertisers saying?? I am sure they should be rejoicing the lesser costs incurred per click!
Written on 21/6/07 1:02 PM
I have seen the opposite - my income has gone up.
CTR has remained fairly steady, but the CPM has jumped by about 20% and as it occured around the time that the MFA's were culled, I put the change down to that.
I am presuming that the advertisers now find that their inventory is appearing on fewer websites, so they are being forced to pay higher rates for less inventory.
Also, I would presume that as their ads are appearing on higher quality websites, the clicks are more relevent and hence as their own ROI is probably better - they can then afford the higher ad rates.
Written on 21/6/07 1:47 PM
amit ji, u dint mention the affect on your earnings from adsense. did u see a similar pattern too?
Written on 21/6/07 1:48 PM
Mr.Amit i am doing adsense on my blog.and i have daily 2000 visits and 10000 views.Is google ready to ban my adsense account.tell me.I am not a premium adsense publisher.So i think its better to stop showing adds on my site.is it right r wrong?
Written on 21/6/07 2:33 PM
I also see very low earnings on my blog these days. :(. I am afraid Google won't close down Adsense. Thanks for your post...Amit
Best Regards,
Eliena Andrews
http://healthtreatments.blogspot.com
Written on 28/6/07 8:14 PM
strangely for me the money has gone up :D I'm rather jumping from joy..that google made any change...if at all they did!
Written on 27/7/07 1:18 AM