Google makes most of their money from online advertising. While it is technically possible to block Google ads on web pages through Firefox extensions or by modifying the hosts file, these hiding methods are mostly implemented by tech-savvy users and may not have that big an effect on Google's revenue.
However, here's a secret trick - if you append the parameter "output=googleabout" to Google Web Search URL, the search results page will not carry any AdSense ads that are otherwise seen on the top and right sections of the page.
Here's a direct URL to search Google minus Adsense/Adwords ads:
google.com/search?output=googleabout
Not sure why this parameter is in place but this default Google page could have a serious impact on their bottom line since it allows users to search Google sans advertisements without installing any geeky hacks. Thanks Vedrashko.
The following lines, when added to the Windows HOSTS file, will block Google from serving ads on your computer and won't track your visits on sites that use Google Analytics.
# [Google Inc]
127.0.0.1 pagead.googlesyndication.com
127.0.0.1 pagead2.googlesyndication.com #[Google AdWords]
127.0.0.1 adservices.google.com
127.0.0.1 ssl.google-analytics.com #[urchinTracker]
127.0.0.1 www.google-analytics.com #[Google Analytics]
127.0.0.1 imageads.googleadservices.com #[Ewido.TrackingCookie.Googleadservices]
127.0.0.1 imageads1.googleadservices.com
127.0.0.1 imageads2.googleadservices.com
127.0.0.1 imageads3.googleadservices.com
127.0.0.1 imageads4.googleadservices.com
127.0.0.1 imageads5.googleadservices.com
127.0.0.1 imageads6.googleadservices.com
127.0.0.1 imageads7.googleadservices.com
127.0.0.1 imageads8.googleadservices.com
127.0.0.1 imageads9.googleadservices.com
127.0.0.1 partner.googleadservices.com
127.0.0.1 www.googleadservices.com
127.0.0.1 apps5.oingo.com #[Microsoft.Typo-Patrol]
127.0.0.1 www.appliedsemantics.com
127.0.0.1 service.urchin.com #[Urchin Tracking Module]Related: How IE or FireFox Makes Money from Google
Find this article at: http://labnol.blogspot.com/2007/05/secret-google-search-url-that-removes.html
web: http://www.labnol.org/ email: amit@labnol.org


Reader Comments
It seems to block AdWords, not AdSense.
Written on 14/5/07 5:27 PM
maybe it's just a page where the adwords hadn't been implemented yet (forgot to do)?
Written on 14/5/07 7:30 PM
let google make their money...
Written on 15/5/07 8:42 AM
very smart to try to block unobtrusive adds that help pay your browsing ... very smart.
Written on 15/5/07 8:50 AM
Huh... You tell people how to not show ads (particularly from google), yet you have 2 areas of Adsense and then several other ads.
"Lets plaster our page with ads only to tell people how to turn them off after they view ours"
Written on 15/5/07 8:56 AM
This is dumb. I think people should just leave the ads alone. All the Google ads on the searches are only text. So it doesn't inhibit the load time much.
Written on 15/5/07 9:03 AM
Seriously, why would you want to block Google's ads? I think they have done an excellent job of keeping their ads out of my face when I'm searching. If I see a search result I want to click on and an ad for the same site above it or to the right, I will click on the ad to give Google the revenue they deserve.
Oh and speaking of ads...your site is covered with obnoxious in your face ads.
Written on 15/5/07 9:11 AM
It also removes OneBox results and things like links to cached pages.
Written on 15/5/07 9:15 AM
Or you could just use Fire for with Adblock. and it blocks all the known advertisiments other than google too.
Written on 15/5/07 9:49 AM
I find your animated ad for slingbox much more annoying than adsense ads. If you want to try not being a hypocrit, remove all the ads from your pages, asshat.
Written on 15/5/07 10:07 AM
Brilliant find!
Written on 15/5/07 10:55 AM
This blog seems to be hosted on Blogger, which is OWNED by Google. Hehe.
In my opinion, Google's ads are not intrusive at all. Not worth it to me.
Also, to those disputing the importance of Adsense and Adwords, they actually work hand-in-hand. One cannot work without the other.
Written on 15/5/07 11:10 AM
Not a bad suggestion - google without ads.. i won't mind it .. but i miss the 'images' button.
Written on 15/5/07 11:54 AM
How about adding
127.0.0.1 ad.afy11.net
127.0.0.1 concordance.afy11.net
127.0.0.1 cache.blogads.com
127.0.0.1 st.blogads.com
127.0.0.1 img.blogads.com
That will help clean up this blog site
Written on 15/5/07 12:01 PM
dude you just copied this from the digg article that was posted a few hours before your post.
give some credit and show some respect.
Written on 15/5/07 12:35 PM
Not a bad idea at all - defintively ponting out a fun possibility, not only for Googles ads.
Written on 15/5/07 12:47 PM
We can divide the world in people trying to make a decent living, and people trying to avoid them achieving it.
If you are envious and think: "hey, I could have come up with that search algorithm too, its not such a big deal after all", think again and please don't blame it on your parents that couldn't pay you a degree in Stanford.
Let innovators get the money they deserve and stop whining.
Written on 15/5/07 1:41 PM
I used to use a hosts file that contained dozens of ad IP addresses (doubleclick et al). I just dont bother now. I might go back, if some ads really screw with my browser/mind. If people make some money from their sites, fair game. Just dont click them. Google ads are the the least obtrusive.
Written on 15/5/07 4:08 PM
Why bother? There not intrusive, I rarely even notice one of them. But when I am looking on the web to buy something I have looked them.
Written on 15/5/07 5:56 PM
The most ironic thing is that YOUR fucking blog is hosted at Blogger(owned by google).
Oh, wait, you´re using adsense here too. And you seems to know pretty much how to use it, since you have different channels and that stuff.
Written on 15/5/07 6:20 PM
Gmail ads still appear. How do I block those?
Written on 15/5/07 7:49 PM
The ads don't bother me (I use Firefox and haven't even bothered to get an extension to remove them.) I would like, however, to be able to have default -site options, so that - for example - experts-exchange.com results never show up in search results.
Written on 15/5/07 8:11 PM
"Great, a company offers a free service with _very_ unobtrusive ads, and you're trying to cheat them."
I blocked ads the first time I browsed the net, and I always will block ads. I don't care what services you offer, what site you claim is great, an internet without any advertisements is the *only* internet I will ever use.
Written on 15/5/07 9:49 PM
I block ads at work, because people have been called on the carpet to explain why the server logs show they downloaded from a 'porn' site.
However, at home, I do not block ads in general because sites deserve to make a bit of money. I only block totally annoying flashing, bouncing, and irritating ads.
I am a webmaster myself and there's no way I could continue to operate if I didn't get the meager ad revenue which allows me to keep paying for my hosting.
Written on 15/5/07 10:03 PM
http://labs.google.com/accessible/
Written on 15/5/07 11:40 PM
An excellent addition to my growing list of authoritative domains on my own internal DNS server -- rather than editing the hosts files on all my computers, I simply add those zones to my internal DNS server and it's instantly effective for my entire network. Also only one place to ever add entries to and easy to manage. Only a matter of time before someone offers a DNS virtual machine with constantly-updating zones that point to 127.0.0.1. Would be brilliant!
Written on 16/5/07 7:00 AM
I prefer to use NoScript to avoid the tracking code. It works :)
Written on 16/5/07 12:51 PM
Nice tech tip ,dont worry too much about these fuckin spammers and trolls posting hate comments like even you have ads blah blah.
Keep giving more tips & tricks even if people like it or not.
Written on 17/5/07 1:39 AM
Seems when I search on the term: computer the ads are still there...
Written on 13/6/07 3:19 AM
thanks for the news :)
Written on 6/7/07 3:18 AM
** - How would one go about replacing Firefox's search box with their own adsense acc. When searching with Firefox, one would [ over time ] profit from one's own Adsense acc.
Don't want to hear, any thing else about it. Just some code please...:)
Written on 2/12/07 3:57 PM