Anyone can watch these videos on Nautanki.tv for free by either visiting their website or through the Nautanki.tv video player that's now embedded in few hundred websites and blogs. [check out a real example on Nandita's blog - extreme bottom]
The videos and documentaries available on Nautanki.tv are generally crisp (around four minutes is the average size), creative and always entertaining. Each video has pre-roll as well as post-roll video advertising of around 10 to 30 seconds each.
Nautanki.tv has adopted a very unique revenue model that makes it a very attractive option for content producers as well as bloggers or web publishers. Nautanki.tv shares advertising revenue with the film suppliers and also the website owners who embed the Nautanki.tv Flash video player on their websites.
Bloggers are paid, on a Pay-per-view basis, around 15% of the advertising revenue that Nautanki.tv charges it's advertisers (which is generally in excess of INR 5 per view). Since each video played inside the Nautanki player has two ads (pre and post-roll), you effectively generate twice the ad revenue from a single view.
This 400x350 Nautanki.tv widget can also be good source of revenue for regional language blogs (like in Hindi, Tamil, etc) where contextual advertising programs like Adsense do not perform so well.
The video quality at Nautanki.tv is much better than what we see on other video sharing sites like Youtube or Google video. Co-founder Sunil Nair expects to roll out a more "intelligent" advertising platform in the next three months that will deliver video ads based on site's content and will have more detailed reporting for ad publishers.
Overall, Nautanki.tv has an impressive system in place with immense potential in terms of revenue and audience, but they do need to work on the speed at which video is distributed on partner sites.
Nautanki.tv | Bloggers Apply Here | Corporate Blog
Reader Comments
The Url Nautanki.tv doesn't exists, however the publishers page do open. Have you checked it. they have a blog at nautankitv.blogspot.com
Written on 4/5/07 11:45 PM
you can go direct to nautanki.tv by clicking here http://66.197.158.133/~nautanki/index.php
Written on 5/5/07 10:32 AM
ये बताएँ अमित कि क्या इसे एडसेंस के साथ - साथ लगा सकते हैं?
Written on 5/5/07 12:39 PM
haanji, ise ad sense ke saath saath aap chala sakte hain
Written on 5/5/07 1:03 PM
I have tried this on my site. But looks like I am not getting even 5Rs per view. Its much less Amit. Though its performing well on my bollywood site.
Also can I know how is the payout? I mean when do I get paid?
Written on 7/5/07 10:19 PM
Aseem,
We charge our advertisers Rs 5 per view from may onwards which means there is no way that a publisher would make Rs 5 per view. Am not sure from where that idea came about.
You will make 15% of the ad revenue - if we get better priced ads ( am sure we will get better prices as we go along) - which means if we improve the rate per view you will get more value per view.
You get paid per view and you will have to figure out where and what categories of videos get you better views.
As with all networks payouts happen after an audit for click frauds etc and the cheques are posted within 45 days of the total value reaching Rs 10000. Please do write to us at info@nautanki.tv if you have further doubts
Written on 8/5/07 12:13 PM
no such problems here amit...why dont yu try again ??
in any case yr feedback will be conveyed.
:))
Written on 10/5/07 5:25 PM
junoesque, Nautanki.tv has really been down all day here and on every other site i know of. Dont know hw its working for ya.
All in all its a nice business model..but with such hiccups right at start it will speedily lose the faith and trust publishers have in them. I have been making quite good money with this site(not got paid as yet), so its quite a loss for the day. And if it dsnt get better soon m sure all whatever little publishers they have will start panicking.
They have a blog running up, i think they could make a post there or just send an email to the publishers if they are down...
Wonder if they are totally outta server capacities?
Written on 10/5/07 8:47 PM
By MovieTonic (10/5/07 6:29 AM) - the site is down. videos are not appearing on my Bollywood site. What's the problem? Even the nautanki sites are not opening.
Written on 11/5/07 1:22 AM
Junoesque - that's a different Amit. Not to be confused with my name.
Written on 11/5/07 1:24 AM
Sunil,
I think its high time you got your strings right.
I tried to contact you on the number mentioned on the site. But in vain.
The menu links at the bottom of publisher account doesnt simply work.
NO mention what so ever on the site about when publishers get paid - what is the criteria for your "auditing" thing.
With all these mistakes and no transparencies, dont you think publishers like me are taking a risk with the ads?
Please let me know if there is something that you are trying to get right and if you are on a deadline.
Im impressed with the revenue generated though.
Cheers!
Mani
Written on 25/5/07 12:52 PM
mani did get through to the office and get his doubts cleared. startups are always looked at with suspicion, wonder if ericji gets similar posts
Written on 25/6/07 7:11 PM
Yes indeed. With Aseems's help i managed to get in touch with Sunil at Nautanki and I'm convinced that they are doing a commendable effort.
They had called me up to notify that the first cheque has been sent.I hope it will reach me soon.
Thanks Sunil and team.
Written on 19/7/07 2:32 PM