Microsoft Spends $6 Billion, Anyone Interested in the News ?

Microsoft has acquired an online advertising firm called aQuantive for about $6 billion. That's about 4x the Google-Youtube deal and 2x the Google-DoubleClick deal.

With this acquisition, Microsoft plans to create an online advertising platform for it's own properties like MSN, Windows Live, Xbox Live, and Office Live, as well as for third party publishers..

The very surprising part is that this story is not on Techmeme yet. This latest screen capture of Techmeme homepage shows that iPhone rumor is still the top story in the blogosphere.

Either the news about Microsoft acquiring aQuantive hasn't spread yet or announcements from Redmond don't excite people (read bloggers) enough.

Microsoft on Techmeme
Techmeme sported a very different look when Google acquired YouTube for $1.65 Billion.

Reader Comments

So does this mean Microsoft wont be acquiring Yahoo! ?

Microsoft have done the same before with Hotmail.com Microsoft is world's number 1 company so 6$ billion still sound little investment for grand work. Eating small fish of market is what microsoft is doing. But well its good. lets see how far they can go

While six billion might not be lot of money for MS, Its not less either given how much hit MS is taking these days. Its too early to tell whether the acquisition is good for MS or not. Hopefully, they have not acquired aquantive to buy ahead of Google or some one else.

Add my blog to Google Reader or iGoogle Subscribe to my YouTube Channel Subscribe to my RSS Feed Follow me on Twitter Like my Facebook Page