It is fairly easy to guess that, going forward, Google will bring all these advertising programs under the common umbrella of Adsense / Adwords. With Feedburner on their side, Google may soon expand their Adsense for RSS Feeds program.
With every Google acquisition, the choice of blog advertising networks for bloggers reduces by one. And if Google maintains their current acquisition spree, we may see a situation where we have no choices and all the eggs will lay in one basket (called Google).
And that's something which make me slightly uncomfortable.
While Adsense is a successful program, you still need to diversify the revenue streams - depending only on one player sounds bit of a risk even when that player is Google.
What advertising choices would be left for small website publishers, other than Adsense, if Google expresses interest in other popular blog advertising networks like Adify, BlogAds or Tribalfusion ?
Feedburner Advertising Network was a good source of revenue but that option will soon disappear as it merges with Adsense.
Related: Paid Blogging and Google
Find this article at: http://labnol.blogspot.com/2007/05/google-please-leave-blogads-adify-and.html
web: http://www.labnol.org/ email: amit@labnol.org
Reader Comments
After reading this post i am also slightly uncomfortable.Lets Hope for the best!
Written on 24/5/07 7:40 AM
I doubt Google would buy BlogAds. If you look at the companies Google buys, they are all very professional run.
Written on 24/5/07 4:10 AM
I am waiting for the day Google will buy PayPerPost. They will pay you to tweak the Search Engine, and also you can have Matt Cutts advicing against tweaking them...
Google is really all that Internet has to offer..
Written on 24/5/07 10:31 AM
Every employee of google works equals to 10 persons!!!
Written on 24/5/07 10:57 AM
Google is not the only one in the game now. Adify is now poses a threat to Google AdSense. Read Adify Challenges AdSense written by Sramana Mitra.
Written on 14/6/07 5:33 PM