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What is Technorati Authority (Blog Rank)

When you search for blog citations on Technorati [sample search], it also shows a couple of confusing "authority" numbers on the search page that can easily intimidate a person who has no clue about about the Technorati Ranking System.

technorati link cosmos
Here's what the individual numbers mean:

* Rank 538: the number of blogs that have 1,615 blogs or more linking to them
* 4,635 links: the number of links pointing at this URL in the last 180 days
* 1,615 blogs: the number of distinct blogs pointing at this URL in the last 180 days
* 5,415 links: the total number of inbound links for that blog found in Technorati's index.

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