Do you know how much money advertisers have to shell out to run ad campaigns on highly trafficked blogs ? Read the following comparison of the advertising rates on the three most popular blogs on earth.TechCrunch.com - This Mecca of Web 2.0 generation generates over 2 million page views per month and advertisers can rent prominent 125x125 banner space on Techcrunch for a fee of $10,000 per month which translates to a $5 CPM. A skyscraper on Techcrunch available via Federated Media is priced at $20 CPM which is roughly $40k for a month.
Lifehacker.com - The average CPM for image banners is $8 while a 7-day text link on Lifehacker is available for $100. Lifehacker receives around 200,000 views per day so a month long banner campaign on Lifehacker could cost you $48k @ $8CPM.
BoingBoing.net - This directory of wonderful things handles close to half a million hits per day. A 125x125 text ad on BoingBoing costs $350 for a week while rectangular banner ads are available at $20 CPM. If you advertise via Adbrite, a text link for a week on BoingBoing will cost you $500.
On a related note, the Sponsors Kit for Digital Inspiration is now ready. If you are willing to advertise on this blog, please email us at a.p.agarwal [at] gmail.com and we'll be happy to pass on a copy of the kit to you.
Find this article at: http://labnol.blogspot.com/2006/10/compare-advertising-rates-on-popular.html
web: http://www.labnol.org/ email: amit@labnol.org
Reader Comments
Amit, you did not disclose you earnings on your blog
Written on 18/10/06 3:45 PM
I've personally found for any of the blogs that are actually making money off the service the input vs. output is way off-balance (work/time spent by blogger vs. advertising dollars gained) which is evident in Amit's examples. This is a reason that they are generally not thrilled to tell you how much money they are making - think about it, how many other businesses of any sort *don't* tell you about how much money they make (corporations, banks, magazines, web sites, small companies all tell) - it's a very limited amount. I think that since the what I mentioned first is somewhat of a general consensus on the internet from the readers side (too much money for too little work), and bloggers who make a lot of money know this.
Written on 19/10/06 7:16 AM