Skip to main content

Can Google Replicate Adsense Success in Audio & Video Podcasting ?

Fred Wilson makes an interesting point in favor of sites that use contextual advertising to monetize traffic - "Ads are content just like everything else. Good ones that are relevant and attractive are additive in my opinion." Fred donates the advertising revenue from his blog to charity.

Jason Calacanis has a brilliant idea for Wikipedia - Put one Leaderboard ad unit and Wikipedia could be making $100 million a year which can be used either for charity or development of software like Firefox. Jason recently decided to do podcasts for Podtech.net and the money earned from the podcast will be donated to charity.

Robert Scoble is also thinking of putting ads on Scobleizer. I think he should take the plunge. Blog readers generally love highly relevant ads and with the kind of traffic that Scoble has, he could be the next success story. Infact, lot of advertisers would be willing to strike direct deals with Scoble.

Finally, some good news for Video Bloggers and Podcasters - Google could soon be releasing an Adsense style program for monetizing your podcasts. Infact, Google was expected to enter the "podcast advertising" business ever since they acquired dMarc. [Thanks Patrix]

While it is not immediately known how Google will incorporate ads inside podcasts, it is fairly reasonable to assume that short audio clipping could be inserted either in the beginning or the concluding section of the podcasts. But there are challenges that may need to be addressed before advertisers pump in the kind of money in podcasts as they are putting in text webpages. For instance:

1. There's no way to identify whether the end user actually listened to the podcast after downloading it offline on his hard disk.

2. If the user is listening to the podcast online, he could hit the stop button somewhere in the middle without hearing the advertising message though the advertiser will never know about this.

Nonetheless, these are exciting times both for podcasters and the advertiser base as they get more real estate to showcase their products.

Popular posts from this blog

How to Download Contacts from Facebook To Outlook Address Book

Facebook users are not too pleased with the "walled garden" approach of Facebook. The reason is simple - while you can easily import your Outlook address book and GMail contacts into Facebook, the reverse path is closed. There's no "official" way to export your Facebook friends email addresses or contact phone numbers out as a CSV file so that you can sync the contacts data with Outlook, GMail or your BlackBerry. Some third-party Facebook hacks like "Facebook Sync" (for Mac) and "Facebook Downloader" (for Windows) did allow you to download your Facebook friends' names, emails, mobile phone number and profile photo to the desktop but they were quickly removed for violation of Facebook Terms of Use. How to Download Contacts from Facebook There are still some options to take Friends data outside the walls of Facebook wall. Facebook offers the Takeout option allowing you to download all Facebook data locally to the disk (include
Read more

Firefox Keyboard Shortcuts for Power Users

All features in Mozilla Firefox browser are accessible through the use of the keyboard. You can use shortcut keys to view and save Web pages, search the web, open new webpages, work with bookmarks, or find text on the current webpage. Some of the most common keyboard shortcuts in Mozilla Firefox are Ctrl+N (to open a new Firefox window), Ctrl+T (to open a new tab), Ctrl+F4 (to close the current tab) and Ctrl+S to save the current webpage. Mozilla Firefox supports many more powerful keyboard shortcuts. For instance, by pressing a simple key combination, you can manually delete autocomplete entries from the Firefox location bar or Web forms. I am sharing a list of my favorite Mozilla Firefox Keyboard Shortcuts that make web browsing with Firefox even more fun . And you also save your precious time as navigating through several layers of Firefox Toolbar menus is no longer necessary. 1. Web Search Ctrl+K moves the cursor to the Search Bar. You can then type in the terms you wish to fin
Read more

Digital Inspiration

Digital Inspiration is a popular tech blog by  Amit Agarwal . Our popular Google Scripts include  Gmail Mail Merge  (send personalized emails with Gmail ),  Document Studio (generate PDFs from Google Forms ) and   File Upload Forms ( receive files  in Google Drive). Also see  Reverse Image Mobile Search , Online Speech Recognition and Website Screenshots , the most useful websites on the Internet.
Read more