Inspired by the success of MillionDollarHomepage.com website, the Dutch Sandberg Institute has decided to implement the idea on a building situated in the business hub of Amsterdam. But instead of selling 1x1 pixels at $1, they are selling 29x35 cm brick tiles on the building at the rate of 19.99 Euros.

Though the idea is not an original one, it has still picked up and big advertisers like Google, BMW and Nike have already purchased the most visible spots on the building.

While the pixels on Million$Homepage will stay forever, the advertisements on the Million$ Building facade will be put up only for a month. They still have tiles left on the building. [ArtVertising]