Skip to main content

Tips for successful podcast advertising

Put yourself in the user's shoes, but put your ads in their ear buds.

Gregory Galant from a podcast advertising company called RadioTail has some excellent tips for podcasters who like to integrated advertising in their podcast shows. Here are some excerpts:

Ads placed before a podcast make it difficult for potential listeners to sample and get excited about the podcast. Many podcast producers reject them for that reason. It's even bad for the advertiser because that's when podcast listeners are most likely to fast-forward-- when they have their hands on the control just after they've selected a podcast.

Ads placed in between the content segments -- interstitially -- allow the listener a chance to become engaged in the show before experiencing the sponsor message. They also reach the listener after she's removed her hands from the fast-forward control. Ads need to be worked into a podcast to take full advantage of the medium.

While listeners don't mind short, tasteful ads, they do mind hearing the same creative over and over. Produce as many short ads as possible. Each could feature a different use for your product, a different benefit of your product or a different person describing their experience with it.

Popular posts from this blog

How to Download Contacts from Facebook To Outlook Address Book

Facebook users are not too pleased with the "walled garden" approach of Facebook. The reason is simple - while you can easily import your Outlook address book and GMail contacts into Facebook, the reverse path is closed. There's no "official" way to export your Facebook friends email addresses or contact phone numbers out as a CSV file so that you can sync the contacts data with Outlook, GMail or your BlackBerry. Some third-party Facebook hacks like "Facebook Sync" (for Mac) and "Facebook Downloader" (for Windows) did allow you to download your Facebook friends' names, emails, mobile phone number and profile photo to the desktop but they were quickly removed for violation of Facebook Terms of Use. How to Download Contacts from Facebook There are still some options to take Friends data outside the walls of Facebook wall. Facebook offers the Takeout option allowing you to download all Facebook data locally to the disk (include...
Read more

Firefox Keyboard Shortcuts for Power Users

All features in Mozilla Firefox browser are accessible through the use of the keyboard. You can use shortcut keys to view and save Web pages, search the web, open new webpages, work with bookmarks, or find text on the current webpage. Some of the most common keyboard shortcuts in Mozilla Firefox are Ctrl+N (to open a new Firefox window), Ctrl+T (to open a new tab), Ctrl+F4 (to close the current tab) and Ctrl+S to save the current webpage. Mozilla Firefox supports many more powerful keyboard shortcuts. For instance, by pressing a simple key combination, you can manually delete autocomplete entries from the Firefox location bar or Web forms. I am sharing a list of my favorite Mozilla Firefox Keyboard Shortcuts that make web browsing with Firefox even more fun . And you also save your precious time as navigating through several layers of Firefox Toolbar menus is no longer necessary. 1. Web Search Ctrl+K moves the cursor to the Search Bar. You can then type in the terms you wish to fin...
Read more

Digital Inspiration

Digital Inspiration is a popular tech blog by  Amit Agarwal . Our popular Google Scripts include  Gmail Mail Merge  (send personalized emails with Gmail ),  Document Studio (generate PDFs from Google Forms ) and   File Upload Forms ( receive files  in Google Drive). Also see  Reverse Image Mobile Search , Online Speech Recognition and Website Screenshots , the most useful websites on the Internet.
Read more