Skip to main content

PodSense: How will Podcasting make money ?

Podcasting requires an investment since you have to host the MP3 files on web servers - when users download them on to their computers or iPods, they are essentially consuming your bandwidth which ultimately costs money.

The web hosting cost is directly proportional to the popularity of your podcast show - more subscribers means more downloads increasing your bandwidth fees. And unlike Adsense or YPN, there aren't any popular services yet to monitize podcasts.

But people have been trying to find a way to generate revenue with podcasts. Popular host of The Office, Ricky Gervais is now charging $2 per podcast episode. RocketBoom, another hugely poular vidcast show, is planning to go premium by charging subscribers $4 per month.

But will people really pay to listen to podcasts or videocasts ? Rachel Rosmarin has an interesting story on Forbes on this - Who's Paying For Podcasts?She writes about why Podcasting is not yet a popular medium with advertisers:
The main problem: Advertisers want information about the audience for their podcasts, and there's not a lot available right now. Just because someone has downloaded a podcast doesn't mean he or she has listened to it. And advertisers generally don't know who the users are or if they're listening to the files at work, at home or on a portable player like an iPod--all of which are data points that traditional advertising purports to deliver.
According to experts, only the most popular podcasts - perhaps the top 5% - will be able to coax dollars from consumers using pay-per-download model.

But in order for podcasting to really take off as a business, podcasters are going to have to get better at establishing the value of their audiences. One possible solution: Audible's WordCast product, which charges podcasters up to five and a half cents per download to help them come up with an advertising-rate card with information about each listener.

Related: Insert Ads in Podcasts

Popular posts from this blog

How to Download Contacts from Facebook To Outlook Address Book

Facebook users are not too pleased with the "walled garden" approach of Facebook. The reason is simple - while you can easily import your Outlook address book and GMail contacts into Facebook, the reverse path is closed. There's no "official" way to export your Facebook friends email addresses or contact phone numbers out as a CSV file so that you can sync the contacts data with Outlook, GMail or your BlackBerry. Some third-party Facebook hacks like "Facebook Sync" (for Mac) and "Facebook Downloader" (for Windows) did allow you to download your Facebook friends' names, emails, mobile phone number and profile photo to the desktop but they were quickly removed for violation of Facebook Terms of Use. How to Download Contacts from Facebook There are still some options to take Friends data outside the walls of Facebook wall. Facebook offers the Takeout option allowing you to download all Facebook data locally to the disk (include...
Read more

Firefox Keyboard Shortcuts for Power Users

All features in Mozilla Firefox browser are accessible through the use of the keyboard. You can use shortcut keys to view and save Web pages, search the web, open new webpages, work with bookmarks, or find text on the current webpage. Some of the most common keyboard shortcuts in Mozilla Firefox are Ctrl+N (to open a new Firefox window), Ctrl+T (to open a new tab), Ctrl+F4 (to close the current tab) and Ctrl+S to save the current webpage. Mozilla Firefox supports many more powerful keyboard shortcuts. For instance, by pressing a simple key combination, you can manually delete autocomplete entries from the Firefox location bar or Web forms. I am sharing a list of my favorite Mozilla Firefox Keyboard Shortcuts that make web browsing with Firefox even more fun . And you also save your precious time as navigating through several layers of Firefox Toolbar menus is no longer necessary. 1. Web Search Ctrl+K moves the cursor to the Search Bar. You can then type in the terms you wish to fin...
Read more

Digital Inspiration

Digital Inspiration is a popular tech blog by  Amit Agarwal . Our popular Google Scripts include  Gmail Mail Merge  (send personalized emails with Gmail ),  Document Studio (generate PDFs from Google Forms ) and   File Upload Forms ( receive files  in Google Drive). Also see  Reverse Image Mobile Search , Online Speech Recognition and Website Screenshots , the most useful websites on the Internet.
Read more