The Adwords India team has created a special Googly Cricket Ads package targeting Cricket websites and search keywords related to the game. However, he Googly isn't for small advertisers - the cricket ads package starts at a whooping Rs 1 lakh.
Google has also released a Google Desktop sidebar plugin to display Live Cricket scores of all Cricket matches played by India.
On a side note, the Google Office in Hyderabad, which supports the Adwords clients, is also the first chapter of the International Google Cricket Club. Cricket and Cricinfo were also the two most popular queries on Google.
More information about the Google Cricket Package here [PDF]