MSN adCenter is Microsoft's platform for creating and delivering online advertising. Mary Foley writes that the adCenter product has been in beta test for months and is widely expected to be launched in the U.S. in June.
Matt Rosoff, an analyst with Directions on Microsoft, said if he were to speculate, "I wouldn't be surprised if they announced a competitor to Google's adSense, or some other sort of ad revenue sharing deal with third parties--perhaps, for example, a sharing deal for commercial sites that tap into Windows Live Search or Virtual Earth.
The Liveside blog writes that much in the same way that Google's AdWords works, your ad on adCenter appears when a user searches for a specific keyword, bid on by you, on an MSN Search page. AdCenter includes analysis tools so that you can fully optimize your ad campaigns. Although, it may appear to be just like Google's product on the surface, there is actually much more to AdCenter.
Source: LiveSide | Microsoft Watch
Matt Rosoff, an analyst with Directions on Microsoft, said if he were to speculate, "I wouldn't be surprised if they announced a competitor to Google's adSense, or some other sort of ad revenue sharing deal with third parties--perhaps, for example, a sharing deal for commercial sites that tap into Windows Live Search or Virtual Earth.
The Liveside blog writes that much in the same way that Google's AdWords works, your ad on adCenter appears when a user searches for a specific keyword, bid on by you, on an MSN Search page. AdCenter includes analysis tools so that you can fully optimize your ad campaigns. Although, it may appear to be just like Google's product on the surface, there is actually much more to AdCenter.
Source: LiveSide | Microsoft Watch