How Users Search the Internet

Here's some interesting news for website owners who don't make it to the front page of Google. Web Users are willing to modify search queries to find the right information they are looking for. And if they still don't find after changing the search terms, they are ready to switch search engines.

The iProspect Search Engine User Behavior Study by Jupiter Research for iProspect found that 62% of search engine users typically stick with the first page of results. That's not too surprising, except that 90% say they'll check out up to three pages. Back in 2002, only 48% limited their search to the first page and only 81% were willing to look at three pages.

In light of "long tail" search options, the study offers some support. For example, 82% say they will try a longer search phrase with the same search engine if they didn't like the initial results; only 68% remained with the same search engine in 2002.

For example, 41% of search engine users who continue their search when they don't find satisfactory results on the first page do one of two things: Change engines or change search terms. Four years ago, just 28% did.

Even more determined are users who don't find what they're looking for at all on their first try. Fully 88% of these users change engines or change their search terms, up from 78% in 2002.

Read: IProspect Study

Source: ReveNews.com | SEW