
McDonald's Global Casting website is giving customers (and even McDonal Employees) a chance to be featured on its packaging used daily in more than 100 countries by over 50 million people.
As part of the "I'm lovin' it" advertising campaign, McDonald is asking people to submit a personal story of what they love in 100 words or less and a digital photo capturing the essence of their story.
Global Casting Directors will look for qualities reflecting the spirit of 'i'm lovin it' (human, amazing, individual, inspirational, exceptional, passionate, fun)
The stories may be submitted in English, Spanish, French, French Canadian, Portuguese, German, Italian, Russian, Greek, Polish, Swedish, Simplified Chinese, Traditional Chinese, Korean, Japanese and Arabic.
Story Submission deadline is May 31, 2006. 25 winners will be chosen from consumers' entries and the chosen cast will be invited to a photoshoot in London this August.
Sign up for McDonald's GlobalCasting
Source: Yahoo News