Skip to main content

Internet Ads are clicking with Advertisers

How do you buy a camera ? Probably, you open google.com and type the camera model name. Google shows few thousands of pages which carry information on that camera model. Google also displays few camera related ads near the right scrollbar. If you click the sponsored ad, you are taken to the advertiser's homepage and in the process, Google gets richer by a few dollars.

But online advertisers aren't complaining. You are in a "buying mood" and advertisers are willing to pay more to get higher ranking in the sponsored links. Indystar is reporting that Google and Yahoo see their revenue rise as the Internet clicks with advertisers.
If you type "e-mail marketing" into Google's search engine, Bronto Software appears under "sponsored links." Click on that link and the Durham, N.C., software company pays Google $6.50. Bronto spends up to $1,200 daily on Google ads but Bronto executives say it's a worthwhile investment.

Bronto knows that 5% of Google searchers who click on a Bronto link seek more information about the company. And 5% of those folks become customers.

Bronto has bids in on 800 key words and phrases - from a high of $6.50 per click to as low as $1.75 for "law firm marketing products."
Many ads, like Google's search ads, don't cost a dime until someone clicks them. And the Web enables companies to track how much time someone spends with an ad and how many viewers make a purchase. Also attractive to advertisers is that they can set their own price. Multiple companies can choose to run ads tied to the same key words. The more they pay, the higher they appear among the sponsored links.

Popular posts from this blog

How to Download Contacts from Facebook To Outlook Address Book

Facebook users are not too pleased with the "walled garden" approach of Facebook. The reason is simple - while you can easily import your Outlook address book and GMail contacts into Facebook, the reverse path is closed. There's no "official" way to export your Facebook friends email addresses or contact phone numbers out as a CSV file so that you can sync the contacts data with Outlook, GMail or your BlackBerry. Some third-party Facebook hacks like "Facebook Sync" (for Mac) and "Facebook Downloader" (for Windows) did allow you to download your Facebook friends' names, emails, mobile phone number and profile photo to the desktop but they were quickly removed for violation of Facebook Terms of Use. How to Download Contacts from Facebook There are still some options to take Friends data outside the walls of Facebook wall. Facebook offers the Takeout option allowing you to download all Facebook data locally to the disk (include

PhishTank Detects Phishing Websites by Digg Style Voting

OpenDNS, a free service that helps anyone surf the Internet faster with a simple DNS tweak , will announce PhishTank today. PhishTank is a free public database of phishing URLs where anyone can submit their phishes via email or through the website. The submissions are verified by the other community members who then vote for the suspected site. This is such a neat idea as sites can be categorized just based on user feedback without even having to manually verify each and every submission. PhishTank employs the "feedback loop" mechanism where users will be kept updated with the status' of the phish they submit either via email alerts or a personal RSS feed . Naturally, once the PhishTank databases grows, other sites can harness the data using open APIs which will remain free. OpenDNS would also use this data to improve their existing phishing detection algorithms which are already very impressive and efficient. PhishTank | PhishTank Blog [Thanks Allison] Related: Google

Digital Inspiration

Digital Inspiration is a popular tech blog by  Amit Agarwal . Our popular Google Scripts include  Gmail Mail Merge  (send personalized emails with Gmail ),  Document Studio (generate PDFs from Google Forms ) and   File Upload Forms ( receive files  in Google Drive). Also see  Reverse Image Mobile Search , Online Speech Recognition and Website Screenshots , the most useful websites on the Internet.